“There’s no point in coming up with something beautiful that’s empty. It needs to relate to its place, its context, it needs a story.”
“I do a bit of everything at ARM. I develop ideas, run projects and teams. I do masterplanning and site development. I design and deliver. I seem to be able to keep track of large projects and remember the small stuff.
When I graduated, I worked at a landscape architecture firm for five years. It gave me a different perspective on the built environment, which is really useful in masterplanning. The spaces between buildings are just as important as the buildings themselves.
I’ve always been interested in what software can do for a designer. There are designs that you can’t draw but you can do them with the computer. The computer doesn’t guarantee a good outcome, though. There needs to be a strong idea to base the design on. There’s no point in coming up with something beautiful that’s empty. It needs to relate to its place, its context, it needs a story. One of the reasons I was drawn to ARM was the way the firm takes ideas and then weaves them together into a coherent story.
The great thing about working here is that you come up with an idea then you work through that idea. There is a real joy in teasing out the idea, pushing it to its limits. The idea informs everything so you never sit there saying, “Does that look good?” The question is always about the idea, and whether it’s good, which is very different. It’s much easier to make decisions if you can ask, “Is that true to the idea?”